Wholesale Eye Makeup



Eye makeup plays a crucial role in enhancing facial aesthetics, providing definition, depth, and allure to the eyes. It includes a wide range of products designed to accentuate the eyes, such as eyeshadows, eyeliners, mascaras, and brow products. The market for eye makeup is diverse, catering to various customer preferences, skin tones, and application techniques.

Wholesale eye makeup refers to the bulk purchase of eye makeup products directly from manufacturers or distributors, often at significantly reduced prices compared to retail. This option is popular among businesses such as beauty salons, online retailers, and brick-and-mortar stores that require large quantities of products to meet customer demand. Wholesale purchasing also enables customization and private labeling, allowing businesses to create their own branded eye makeup lines.

Types of Eye Makeup

1. Eyeshadow

Overview and Target Market:
Eyeshadow is used to add color and depth to the eyelids, enhancing the natural shape of the eyes. It is available in various forms, including powder, cream, liquid, and stick. Eyeshadow appeals to a broad demographic, from teenagers experimenting with makeup to professional makeup artists. The target market includes beauty enthusiasts who enjoy creating various looks, from subtle daytime appearances to dramatic evening styles.

Wholesale Price Range in China:
Eyeshadows in China are available at wholesale prices ranging from $0.50 to $2.50 per unit, depending on the brand, quality, and packaging.

MOQ for Customization and Private Labeling:
The MOQ for customization and private labeling typically ranges from 3,000 to 5,000 units, depending on the manufacturer.

2. Eyeliner

Overview and Target Market:
Eyeliner is used to define the eyes, making them appear larger and more expressive. It comes in several forms, such as pencil, gel, liquid, and powder. The target market includes individuals who prefer a more defined eye look, from subtle lines to bold, artistic designs. Eyeliner is a staple product for daily use and special occasions alike.

Wholesale Price Range in China:
Wholesale prices for eyeliners in China range from $0.30 to $1.50 per unit, with variations based on formula, brand, and packaging.

MOQ for Customization and Private Labeling:
The MOQ for private labeling and customization is usually between 2,000 to 4,000 units.

3. Mascara

Overview and Target Market:
Mascara is essential for adding volume, length, and definition to eyelashes. It is widely popular among women who desire fuller, longer lashes, and it’s available in different formulas, including volumizing, lengthening, waterproof, and curling. The target market spans across all age groups, with a focus on individuals looking to enhance their natural lashes.

Wholesale Price Range in China:
The wholesale price range for mascaras in China is typically between $0.60 to $2.00 per unit, depending on the quality and brand.

MOQ for Customization and Private Labeling:
Manufacturers generally require an MOQ of 5,000 to 10,000 units for customized mascara products.

4. Eyebrow Products

Overview and Target Market:
Eyebrow products include pencils, powders, gels, and pomades used to shape and fill in eyebrows. They cater to individuals seeking to enhance their brows, ranging from those with sparse brows to those desiring a more defined, sculpted look. The target market includes a broad range of customers, from young adults to older women focusing on eyebrow grooming.

Wholesale Price Range in China:
Wholesale prices for eyebrow products in China range from $0.40 to $1.80 per unit.

MOQ for Customization and Private Labeling:
The MOQ for private labeling typically starts at 3,000 units.

5. Eyeshadow Palettes

Overview and Target Market:
Eyeshadow palettes contain multiple shades and finishes, offering users a variety of options for creating different eye looks. These are particularly popular among makeup enthusiasts and professionals who require a range of colors in one compact product. The target market includes both consumers looking for versatile options and professionals seeking high-quality palettes for their kits.

Wholesale Price Range in China:
Eyeshadow palettes wholesale prices range from $1.50 to $5.00 per unit, depending on the number of shades and the quality.

MOQ for Customization and Private Labeling:
The MOQ for eyeshadow palettes usually ranges from 1,000 to 3,000 units.

Major Eye Makeup Manufacturers in China

1. Guangzhou Banffee Cosmetics Co., Ltd.

Location: Guangzhou, China
MOQ: 1,000 units
Prices: $0.50 - $3.00 per unit
Introduction:
Guangzhou Banffee Cosmetics Co., Ltd. specializes in the production of various eye makeup products, including eyeshadows, eyeliners, and mascaras. They offer customization and private labeling services, making them a popular choice for international brands. The company adheres to strict quality standards and offers competitive pricing for bulk orders.

2. Shenzhen Boyi Cosmetics Co., Ltd.

Location: Shenzhen, China
MOQ: 2,000 units
Prices: $0.40 - $2.50 per unit
Introduction:
Shenzhen Boyi Cosmetics Co., Ltd. is known for producing high-quality eye makeup, including eyeliners and eyebrow products. They provide a range of customization options, from packaging design to formulation adjustments, catering to both small and large businesses.

3. Guangzhou Biqian Cosmetics Co., Ltd.

Location: Guangzhou, China
MOQ: 3,000 units
Prices: $0.60 - $3.50 per unit
Introduction:
Guangzhou Biqian Cosmetics Co., Ltd. offers a wide range of eye makeup products with an emphasis on innovative formulas and sustainable practices. They are a preferred partner for brands looking for eco-friendly and cruelty-free products.

4. Foshan Yo Beauty Cosmetics Co., Ltd.

Location: Foshan, China
MOQ: 1,500 units
Prices: $0.70 - $4.00 per unit
Introduction:
Foshan Yo Beauty Cosmetics Co., Ltd. focuses on premium eye makeup products, including eyeshadow palettes and mascaras. They offer extensive customization options and have a reputation for delivering high-quality products with fast turnaround times.

5. Dongguan Mingjie Cosmetic Co., Ltd.

Location: Dongguan, China
MOQ: 2,500 units
Prices: $0.50 - $3.20 per unit
Introduction:
Dongguan Mingjie Cosmetic Co., Ltd. is a leading manufacturer of eye makeup products with a strong focus on R&D. They provide customization services, including private labeling and packaging design, catering to brands looking for unique and innovative products.

Customization Services

Most suppliers in China offer a wide range of customization options for eye makeup products. This includes adding logos, branding, or unique designs to the packaging. Many manufacturers also offer formulation adjustments, allowing brands to create products tailored to specific market needs. Customization services are often available with a minimum order quantity (MOQ) ranging from 1,000 to 5,000 units, depending on the product and manufacturer.

Quality Standards

Chinese manufacturers adhere to strict quality standards to ensure their eye makeup products meet international requirements. Common certifications include ISO 22716, GMP (Good Manufacturing Practice), and cruelty-free certifications like Leaping Bunny or PETA. These certifications assure buyers that the products are manufactured under hygienic conditions and are safe for use.

Order Process

For orders of small quantity, customers can simply click the "Add to Cart" button on product detail pages and pay online through our website (Wholesaleah.com). The eye makeup will be shipped via air freight. For large quantity orders or customized products, customers should click the "Contact Us" link at the bottom of the page. Lead times for production typically range from 7 days to 14 days. Shipping can be arranged via air or sea freight based on the customer's preference.

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